At Multicraft, we’re used to our products existing in the background—the little things that just work, so no one puts much thought into them. It’s not every day that celebrities call out the wire harnesses or processed tubing in the cars they endorse. That’s why it gives us a different kind of laugh to see Will Ferrell as Ron Burgundy wax poetic about the glove box, and specifically call out the lighting, in a national commercial. Multicraft is proud to supply 100 percent of the glove box lights in North American Chrysler vehicles (Dodge is a Chrysler brand).

Check out the commercial: